Copywriting.
Words for brands that want to tell a story, and make it a memorable one. Whether refined or tongue-in-cheek, educational or acerbic, Gen’s writing adapts while retaining a signature flair. When it comes to your distinct tone of voice, it really depends. Are you a lube brand or a restaurateur, a plumber or an abattoir? And yes, she’s honestly written for the latter two.
GEM ORAL CARE
Blog Content, Product Copywriting,
Social Content Writing![]()
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Social Content Writing

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Katherine Denton shares her well-honed TikTok advice, and turning content into income.
International Women’s Day: Women we admire
Gem’s dental chair
Inside a Social Media Manager's Day at Gem Headquarters
What’s in our Mecca basket right now?
MOXIE
Blog Content, Product Copywriting
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Blog Content, Product Copywriting

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This is Moxie: Sophie McIntyre. Giver, Feeder, Uniter of New Friends
This is Moxie: Mukisa Mbunsu. Cat-Walker, Content Creator, Truth-Teller
This is Moxie: Alisha Williams. Founder of Rosewell
This is Moxie: Sabina Mckenna. Curator, Model, Writer, Movement-Leader
How To Unleash Your Moxie in 2022
VEE UNDERWEAR
Website Copy, Blog Content

CONTENT
5 Women’s health taboos you didn’t realise you were amplifying
Endometriosis: the 7 things you should know
LADY BRAINS
Website Copy